The concept “Lifestyle” is used throughout the modeling industry as a way to tell a story through a photograph. The photographs are of models doing everyday things that normal every day people do such as planting flowers, shopping, jogging and what not. These type of images will help a model get work in catalogs. These type of images are very popular because so many people can relate to them. I have had a lot of work published in flyers and catalogs… Some of the images may not be the most interesting to some but the main thing is to show off the clothing.